Sony | FW-98BZ50L 98" | BRAVIA UHD 4K HDR | Monitor

Advanced Sony picture processing technologies ensure your content looks its very best. The world's first picture processor with cognitive intelligence understands how humans really see the world. The FW-98BZ50L with Cognitive Processor XR opens up an unprecedented viewing experience that immerses you even more deeply in the scene. Discover an even wider palette of beautifully natural colors with extended hue and saturation, vivid shades, and realistic textures. Cognitive Processor XR accesses vast amounts of picture data, intelligently recreating lost details and texture with upscaled image sources. XR Motion Clarity analyzes scene data to ensure on-screen action stays smooth, bright, and clear without blur, even in fast-moving scenes. With XR Contrast Booster, bright areas are brighter and dark areas darker, adding depth to scenes without lost highlights or shadow details.